For more than a hundred years, the Basilica of St. Josaphat has graced the south Milwaukee skyline. However, with great building comes great upkeep responsibility. In order to meet its fundraising goals, the Foundation needed to raise its profile within the community. Using a mix of traditional outdoor creative and an outside-the-box bus shelter experience, as lead writer and creative strategist, I and my team helped deliver big impact on a modest budget.
In addition, this project earned a Paragon Award of Excellence and a Silver OBIE in 2017.
Digital billboards ran along major traffic corridors, featuring vibrant photography and memorable headlines like "Preserve Our Past", "Pray it Forward" and "Save Our Sanctuary".
Watch this case study from Zizzo Group to learn more about the project and its impact on the St. Josaphat Basilica Foundation's capital campaign.
