Milwaukee Jewish Community Center

The Milwaukee Jewish Community Center is a place of gathering and growth. With programming and facilities that include fitness, early childhood education and celebration of the Jewish heritage, the JCC was in desperate need of an organized, accessible digital space to better communicate who they are, what they, and why their mission is so important to the greater Milwaukee community.

After branding exercises, site audits and a healthy amount of research, my team developed a new, engaging website around audience personas and information architecture that maximizes conversions, donations and communication.
Date: 2019 / Client: Milwaukee Jewish Community Center / Role: Lead Copywriter, Information Architect, Content Strategist / URL: www.jccmilwaukee.org/ /