Personality and professional dancer, Peta Murgatroyd, was embarking on her most ambitious project yet: Motherhood. With the arrival of her first child nearing, she set out to create a digital space in which she could share her journey with her fans. As content strategist and lead writer, my job was to collaborate with Peta's team of agents, assistants, and publicists to produce original content and promoted posts for her lifestyle website, All Things Fam & Glam.
